News - Warburtons' Christmas Tree
Warburtons' Christmas Tree
Warburtons unveiled a 12-foot tall Christmas tree on London’s Southbank - made entirely from Warburtons’ baked produce.
The campaign with JCDecauxLive marked the launch of Warburtons' special edition Christmas packaging and their ‘guess the gift giveaway’, where consumers could win a selection of early gifts in the countdown to Christmas.
Warburtons’ Christmas tree took 50 hours to create and was made out of 2,500 pieces of baked family favourites, including: slices of bread, wraps, pancakes and crumpets.
Warburtons invited the public to go to their Facebook page to guess what was inside the presents placed beneath the Christmas tree for a chance to win the contents.