News - Virgin Media Business VOOM winners launch Outdoor campaign with JCDecaux
Virgin Media Business VOOM winners launch Outdoor campaign with JCDecaux
MacRebur Ltd, the pioneering plastic roads firm and winners of last year’s Virgin Media Business VOOM competition, has launched a crowdfunding campaign on Seedrs to take its patented idea worldwide, along with its very own Outdoor advertising campaign they received as part of its prize from VOOM from JCDecaux to drive awareness.
The three founders are seeking a £590,000 equity raise to grow and develop their world changing business, which is already disrupting the UK asphalt industry.
Independent and accredited lab testing has proven their “MR6” bitumen replacement product results in roads that are stronger and longer lasting than standard asphalt mixes.
MacRebur was set up last year by three friends: Toby McCartney, an entrepreneur; civil engineer Gordon Reid; and waste and recycling expert Nick Burnett. The idea was born following a trip to India where Toby witnessed raw waste plastic being dumped in potholes and melted down. Their more sophisticated method involves a “secret” blend of plastics in pellet form.
CEO Toby McCartney said: “MacRebur is on a mission to disrupt the roads construction industry worldwide. It’s stuck in a rut and, as all drivers know, there are serious issues with crumbling and cracked roads and potholes.
“Our product, MR6, can make things better as it’s stronger and longer lasting than standard asphalt mixes. Plus, it’s eco-friendly and an affordable solution. With 40 million kilometres of roads around the world, MR6 could make a massive economic and environmental difference.”
After just six months in business, MacRebur scooped the prestigious 2016 Virgin Media Business VOOM competition for best UK start up. Announcing them as winners at the final in London last year, Sir Richard Branson said: “I love the idea.”
He added: “I quite like the idea of driving on roads made out of plastic and old rubbish.”
As part of its Virgin Media Business VOOM win, MacRebur will also receive a two week Out-of-Home advertising campaign with JCDecaux across the company’s Rail, Roadside and Retail networks, starting February 13. This will also include Motion@Waterloo in Waterloo station which has a weekly footfall of over two million people!