News - Specsavers gets cheeky with reactive campaign following Oscars blunder

Specsavers gets cheeky with reactive campaign following Oscars blunder

28.02.2017 | Rail

In response to this year’s most awkward moment from the Oscars, where ‘La La Land’ was incorrectly awarded ‘Best Picture’ instead of actual winner ‘Moonlight’, Specsavers decided to react with a cheeky campaign across JCDecaux’s Transvision network.

The following morning after the event, the optical retail chain posted a witty campaign creative showing the iconic red envelope used at the Oscars being opened in front of a crowd with the headline “Not getting the Best Picture?” followed with its famous tagline “Should’ve gone to Specsavers” written inside the envelope. 

The campaign was a fantastic example of how brands can utilise DOOH for a quick, reactive campaign. 

It was planned and booked by MGOMD and Talon and was also part of a social campaign. 

 

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