News - Sky launches new product with interactive OOH campaign
Sky launches new product with interactive OOH campaign
To celebrate the launch of Sky Mobile’s new handset offering "Swap", the telecommunications company deployed an exciting campaign at some of London’s biggest termini stations.
The Out-of-Home campaign started on Friday 31st March at London’s Waterloo station where it was present until April 2nd. The campaign moved to Victoria Station for the 3rd and 4th of April and then proceeded to Liverpool Street Station from the 5th to the 7th.
A branded stand was present in each of the stations where passengers could pick up a free phone case and also take part in Sky’s fantastic competition. The competition invited passengers to take a selfie in a special photo booth with their new Sky phone case which was then uploaded to JCDecaux’s screens around the station, with the chance to win sweets and even a brand new handset.
Floor media was also deployed at Waterloo with the company’s eye-catching branding.
The campaign was booked through JCDecaux by Rapport.