News - Sky launches new product with interactive OOH campaign
Sky launches new product with interactive OOH campaign
To celebrate the launch of Sky Mobile’s new handset offering Swap, the telecommunications company has deployed an exciting campaign at some of London’s biggest termini stations.
The Out-of-Home campaign started on Friday 31st March at London’s Waterloo station where it was present until April 2nd. The campaign has now moved to Victoria Station for the 3rd and 4th of April and then will proceed to Liverpool Street Station from the 5th to the 7th.
A branded stand will be present in each of the stations where passengers can pick up a free phone case and also take part in Sky’s competition. The competition invites passengers to take a selfie in a special photo booth with their new Sky phone case which will then be uploaded to JCDecaux’s screens around the station, with the chance to win sweets and even a brand new handset.
Floor media was also deployed at Waterloo with the company’s eye-catching branding.
The campaign was booked through JCDecaux by Rapport.