The Platinum Collection

The Platinum Collection

The audience of The Platinum Collection is represented by the UK’s wealth population; high earners and big spenders. They drive into cities along the major wealth corridors, commuting in from surrounding affluent areas such as Hampshire and Surrey. CEOs, MDs and key decision makers within large companies, they use their money to make their lives much easier, buying the finer things in life. With big disposable incomes, these people are finance savvy always on the look out for better deals for savings and are 16% more likely to own stocks and shares. Cars are important to them, with the brand being the first thing they think about when looking for a new car, believing it should catch people’s attention and deliver performance. This audience are attentive and in the mindset where are they ready and willing to receive messages, often on the look-out for information which is relevant to them and their interests, be it a new car launch, a financial offer or a new collection from a designer clothing brand. Premium iconic structures act as daily signposts on their commute, delivering a power of influence to an exclusive, hard-to-reach affluent audience. The Power of Big study gives further insight into the audience who commute past these premium Outdoor locations  

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