Planning & Design
Planning & Design
Out of Home media is, by its very nature, a visual form that has an effect on the environment in which we work and live, therefore, it is essential that proposed advertising schemes are carefully formulated with consideration of these effects. The planning system, therefore, plays a pivotal role in developing viable, attractive and sustainable advertising schemes.
JCDecaux is constantly seeking to evolve and redefine the advertising medium and to challenge the wider expectations on what can be achieved in the roadside environment. We are committed to developing advertising proposals that exceed local and national standards on the quality and appearance of advertising locations.
Our dedicated planning team, an integral part of the development function, is made up of chartered town planners who possess a wealth of experience and knowledge in the operation of the Advertisement Regulations and planning policy framework. Their professional competence ensures all proposals and new developments provide positive and tangible benefits to the locality in which they are created.
Through our experience and proven ability to work in partnership with both private and public sectors, we have been able to create some of the most iconic and memorable advertising landmarks throughout the UK.
By leading the way to introduce exciting new structures, the latest technologies and innovative display techniques, we continue to be successful in our aim to constantly challenge and exceed expectations in the Outdoor arena. Many of our game-changing proposals have developed the Outdoor landscape to include innovations that a decade ago would have been considered impossible to achieve but are now an expected feature in the main cities and commercial centres.
We continue to raise the bar, and by doing so we have introduced a standard of quality that many others aspire to but few are able to achieve.