Waitrose shoppers are most likely to be in social grades ABC1, with 47% AB. Over three quarters of shoppers at this supermarket are aged 35+.

Understanding that quality comes at a price, Waitrose shoppers are +83% more likely to pay extra for better quality. Indeed, a strong preference for quality products means Waitrose shoppers are +69% more likely to consider themselves ‘connoisseurs’ of food and wine.

This premium media opportunity at 105 stores around the UK puts your brand in front of a highly affluent and upmarket audience, offering maximum impact to shoppers and is extremely effective at driving sales.

*more likely than the average adult

Source: Touchpoints