12 million shoppers visit Morrisons every week, and over half are ABC1. Whilst open to good value deals, consumers at Morrisons are +14% more likely to be over 45 and -14% less likely to have children in the household, meaning price is perhaps of less significance.

Open to influences when shopping for groceries, the typical Morrisons shopper is +23% more likely to agree OOH helps identify new products available to them.

JCDecaux’s network of 6-sheets covers 250 stores across the UK, giving brands the opportunity to communicate key messages through targeted and promotional messages as shoppers enter the busy store environment.

*more/less likely than the average adult

Source: Touchpoints