French Connection in Malls

French Connection in Malls

French Connection's location-specific campaign deployed multiple creatives on digital 6-sheet screens, directing consumers towards House of Fraser and French Connection stores within premium malls in the UK: The Centre MK, intu Eldon Square and intu Lakeside.

Each individual screen had a unique way-finding message that ranged from ‘Go straight on for 5 mins’ to ‘Behind you’, guiding shoppers through the mall to the store.

 

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