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Digital Escalator Panels are dynamic screens with full-motion technology which offer varied creative executions including multiple copy and synchronised motion flow, following the movement of travellers on the go.
Euston station houses 26 state-of-the-art 32 inch digital screens and King’s Cross houses 10. All are positioned to engage commuters en route from the Underground to the main concourse at both stations.
DEPs are often used to form a key part of an Immersion Zone, where advertisers immerse commuters in their brand, creatively wrapping high flow passenger corridors and thoroughfares, ‘owning’ part of their daily journey.