YELL.COM

YELL.COM

When: 2011

Where: Transvision screens, nationally.

Why: Commuters were given destination-specific information on places to go and eat, demonstrating Yell.com’s real-time reviews and information. This use of real-time data, allowed Yell.com to be contextual and pertinent to the audience.

How: The campaign tied in live departure board times with real-time reviews from Yell.com, tailored by location, destination and time of day.

  

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