Stella’s dynamic content for Wimbledon

Stella’s dynamic content for Wimbledon

When: June 2014

Where: Motion@Waterloo, Waterloo Station

Why: To promote Stella’s official sponsorship of Wimbledon 2014

How: The DOOH campaign deployed social content from Instagram and Twitter, real-time copy updates from Wimbledon, as well as branded Stella Artois content including the hashtag: #herestoperfection. Commuters also took part in a tennis quiz at a miniature tennis court underneath the screen to win a pair of Wimbledon tickets. Winners of the competitions had their name and photos live-streamed to the Motion@Waterloo screen.