Specsavers reacts to World Cup

Specsavers reacts to World Cup

When: June 2014

Where: Transvision screens nationwide

Why: To react to an incident in the FIFA World Cup 2014 to promote the Specsavers brand

How: With the well-known slogan: “should've gone to Specsavers”, Specsavers deployed a tactical campaign reacting to footballer Luis Suárez apparently biting Italy’s Giorgio Chiellini in a World Cup match. The campaign pointed out the difference between cannelloni and Chiellini and promoted the hashtags: #ITA, #URU and #SHGTS.