#ScrabbleChallenge at Stations

#ScrabbleChallenge at Stations

When: September and October 2013

Where: Transvision screens and rail experiential zones nationwide.

Why: To promote the #scrabblechallenge competition and Scrabble’s new look.

How: The #scrabblechallenge campaign invited passengers to tweet in words that they could create from the letters displayed on Transvision screens. The live tweets were displayed on the screens and the highest scorer at the end of each Friday would win a Scrabble prize.

Complementing this dynamic digital campaign, Scrabble ambassadors with lettered tiles on their heads entertained commuters on concourses up and down the country to draw attention to the campaign that was displayed on the digital screens.