The National Centre for Domestic Violence "Drag him away"

The National Centre for Domestic Violence "Drag him away"

When: May 2013.

Where: Large format e-motion screens : 5-screen, 4 additional : Euston Station.

Why: NCDV launched an interactive billboard campaign at Euston Station to raise awareness about how people can intervene to help put a stop to domestic violence.

How: The campaign encouraged passers by to get involved in the advert by controlling the scene using their mobile phone. “Drag Him Away” features an abusive domestic situation between a man and a woman with the call to action "USE YOUR PHONE TO STOP THIS NOW GO TO ncdv.org.uk/stop AND DRAG HIM AWAY." Users can either enter the web address or scan on the featured QR code to start interacting immediately.

   

 

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