Google : Voice Recognition

Google : Voice Recognition

When: 2011

Where: National

Why: Building both product (latest launch of the voice recognition app) and brand awareness for Google, while cementing Google in consumers’ minds as an innovative brand in high dwell time environments as it reaches a tech-savvy audience.

How: By creating a unique relevance with consumers, JCDecaux created a campaign that capitalised on the technical capabilities of the Transvision screens .By live linking the screens to the departure boards JCDecaux was able to pull together pre-determined destination data based on the next departing train. The results spoke for themselves delivering a staggering 72% uplift in search for the app plus, generating word of mouth, with 1 in 4 commuters mentioning the campaign to a friend. Gold standard indeed considering this was a solus campaign.

  

 

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