Dove links screen and space for Royal Ascot Ladies’ Day

Dove links screen and space for Royal Ascot Ladies’ Day

When: June 2014

Where: Motion@Waterloo, Waterloo Station 

Why: To promote the first deodorant proven to leave no marks on 100 colors

How: Linking screen to space, Unilever transformed the experiential zone into a photography studio that encouraged the stylish ladies heading to the event to engage with the brand and have their photograph live-streamed to the Motion@Waterloo screen.

 

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