#TOMFACE: Keeping Britain nuts

#TOMFACE: Keeping Britain nuts

When: December 2013

Where: Rail and roadside digital screens nationwide.

Why: To promote Hosta’s Mr Tom peanut crunch bar.

How: The ‘keeping Britain nuts’ campaign invited consumers to post their gurning #TOMFACE online along with the hashtag for a chance to win £1000. Competitors’ photos featured in the campaign that ran across JCDecaux’s digital network.