When:  2011

Where: Transvision , The Cromwell Road i, Primetime and The M4 Torch

Why: Reinforcing Heineken as the official sponsor of the Champion’s League in the run-up to the final at Wembley, across key commuter hubs.

How: Utilising the real-time capabilities of JCDecaux digital screens and combining social media (in the form of Twitter), the campaign featured the strapline ‘Open Your World’ and invited commuters to ‘feed’ the Heineken Twitter map live. The more Tweets sent in by a country supporting their local team(s), the larger the Heineken bottle became.