When: June 2011
Why: To promote freeDeliver, Europcar’s new hire car delivery and collection service which will “save an hour in your day.”
How: A Twitter stream from #myextrahour where people described what they would do with the hour they gain was displayed across JCDecaux’s D6 network and on the Cromwell Road i.
The creative featured Europcar’s branding and url with the freeDeliver logo and posed the question “What would you do with your free hour?” Below this was a scrolling Twitter feed that ran through responses such as “I’d use #myextrahour to lie down and digest this pizza and chips” for example. Under the Twitter headlines the call to action prompted “What would you do? Tell us at #myextrahour.”
This live campaign was booked through Kinetic and MediaVest and was supported by broader outdoor, TV and online activity.
Ken McCall : Managing Director of Europcar
“This is a great way to get customers participating in the advert itself and keeps the content fresh, interesting and relevant.”