News - 'Owning' Wimbledon with Rail
'Owning' Wimbledon with Rail
The All England Lawn Tennis Club 'owned' the exterior of Wimbledon Station with experiential advertising during this summer's Wimbledon championships, while inside the station all 13 large-format billboards for Hertz were reposted every 24 hours, announcing the winners of a fastest serve competition.
The campaigns showed how brands can 'own' stations for events - a key part of our new JCDecauxLive proposition.
The All England Lawn Tennis Club immersed consumers in the brand with tennis fans welcomed by a branded 3-metre high arch at the station entrance, before walkng through a 20 metre-long walk way to the queue for the shuttle buses to the championships. Click here to view the photo gallery.
James Ralley, Marketing Manager for the All England Club said: “The station is an iconic place of departure for people visiting the club and … has been pivotal in communicating that experience clearly and creatively, not only to fans, but importantly, also to the local community and commuters.”
During the championships, Hertz invited tennis fans take a break from waiting in the queue to enter the Hertz Fastest Serve competition. Visiting fans had fun trying to beat the scores of tennis champions through the ages. Showcasing the flexibility of Outdoor, 13 48-sheet billboards were reposted every 24 hours by JCDecaux at Wimbledon station to feature the name and serve speed of the previous day’s winner. Click here to view the campaign gallery.