News - OOH marks the month of love

OOH marks the month of love

24.02.2015 |

Love was in the air this month as JCDecaux deployed a number of unique Valentine’s Day OOH campaigns for Asda, Kleenex and more.

Leading supermarket Asda certainly spread the love with JCDecauxLive, at London Victoria station.

ASDA

The brand acted on findings from a recent survey which revealed that over 50% of women had never received flowers for Valentine’s Day and that men named Dave were the most likely not to buy a Valentine’s gift for their partner. Teaming up with flower designer Joseph Massie, a real floral board was built at London Victoria station which allowed commuters to hand pick roses to give to their Valentine.

A heart-shaped tag was also attached to each rose, which invited commuters to tweet messages and pictures to their loved ones, using #dontbedave.

Apothic Red’s captivating pop-up bar campaign invited audiences to enjoy a delicious glass of red wine over the Valentine’s weekend and ‘discover [their] dark side’ through the world’s first Twitter analysis by celebrity psychologist Dr Sandra Scott.

Apothic Wine

The experiential campaign, booked with JCDecauxLive, was located at London’s iconic Old Spitalfields Market.

Kleenex®, the UK’s leading facial tissue brand, encouraged London rail commuters to send a ‘Kleenex® Kiss’ to someone special at key London stations over Valentine’s Day weekend.

Kleenex

The innovative experiential campaign captured the heartfelt emotions of members of the public as it invited them to record themselves in a video booth at Liverpool Street and London Waterloo stations.

Taking its lead from the kiss, the most universal and personal sign of caring, a ‘Kleenex® Kiss’ is the gesture of kissing a tissue and giving it to a loved one. Over the weekend, the commuter’s personal ‘Kleenex® Kiss’ messages were uploaded to Kleenex.co.uk/kiss and sent to their special someone, whilst participants also received a free rose to take home for their loved one.

beframeus, JCDecaux’s content division, turned digital 6-sheets and Transvision screens into a showcase for romance with a campaign which featured photos of city-dwellers with messages to their loved-ones.

The ‘Be Mine Valentine’ campaign also introduced beframeus’ first ever tweet-to-screen activity across digital 6-sheets.

The nation was invited to tweet a line to their Valentine which was displayed on screens across the UK’s busiest malls and rail stations, for that special someone to see.
Tweets included:

‘@BNBNdodo This girl @channy2788 makes me very happy. She rocks my world #beframeus #love #valentines’

‘@omar_chowdhury Happy Valentine’s Day Monkey Paws #Romar #BeFrameUs’

‘@Djyeo wonder if any single ladies will see my ad and ask me out on a date #beminevalentine #beframeus’

beframeus’ next feature, StreetStyle, is now back on screens to celebrate London Fashion Week by showcasing the nation’s most stylish individuals and their fashion influences.

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