News - Nescafé’s ‘Sunrise Kitchen’
Nescafé’s ‘Sunrise Kitchen’
Nestlé has launched a nationwide experiential campaign tour with JCDecauxLive to reach commuters at key stations and fill the British Nation with a positive ‘can-do’ spirit in the morning.
Encouraging commuters to ‘Grab Life by the Mug’ and banish those January back-to-work blues, Nescafé’s ‘Sunrise Kitchen’ will showcase the brand’s iconic red mug and invite commuters to sample a Nescafé coffee in the middle of the concourse.
JCDecaux’s Connected Commuter research shows that coffee is one the most popular drinks among commuters, with 76% buying a coffee on their morning commute.
The campaign, with JCDecauxLive, launched at Waterloo station in early January before it travelled to Victoria and Paddington. The ‘Sunrise Kitchen’ experiential zone is currently at Manchester Piccadilly as it continues its nationwide tour.