News - Lucozade Eases The Commute

Lucozade Eases The Commute

21.08.2015 | Rail | Innovate, JCDecauxLive

As part of its largest ever campaign, Lucozade Energy gave commuters nationwide a well-deserved energy boost as it took over some of the UK’s busiest stations with the help of JCDecaux.

To brighten up the daily commute, vibrant stands were set up on 17th August with brand ambassadors on hand to give out free samples to commuters at both Oxford Circus and London Waterloo stations as a part of the ‘Find Your Flow’ campaign.

Commuters were able to get their hands on a bottle at Oxford Circus until 21st August, and at Waterloo until the 23rd.

The energy drink has also taken over Manchester Piccadilly and Liverpool Lime Street stations from 10th August until 6th September. The station dominations include bespoke floor media leading to the station exits and entrances as well as hanging banners with the messages ‘Find Your Flow’ and ‘Commute Like a Hot Knife Through Butter’. Samples were also made available at both Liverpool and Manchester until 16th and 18th August respectively.

The upbeat campaign creative can also be found on Rail digital 6-sheets, Transvision screens, billboards and StreetTalk around the UK.

Lesley Stonier, Marketing Manager, Lucozade Energy, said: “The Find your Flow campaign’s aim is to position Lucozade Energy an ally to busy people who want to enjoy a full life. OOH media is critical in enabling us to really hit the moment where our campaign messages will be most relevant to our audience. By using OOH media we are able to target high footfall busy locations where consumers are in need of energy and reminding them of our reason to believe in a relevant context, we are impactful, disruptive and build a powerful consumer connection.”

Gill Reid, Head of Out-of-Home, MediaCom, said: “Out-of-Home was the obvious medium of choice for the find your flow Lucozade campaign – doing what is does best through being impactful, disruptive and unmissable. Imaginative use of formats and environments means we challenge the consumer at every point in their busy lives.”

The campaign was planned and booked through JCDecaux by MediaCom and Kinetic.

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