Volkswagen’s car showroom at UK rail stations

Volkswagen’s car showroom at UK rail stations

When: January 2013

Where: King’s Cross, Waterloo, Victoria and Liverpool Street Stations 

Why: To showcase the new VW Golf model

How: The campaign combined experiential activity with Transvision screens located on the concourse. The screens invited commuters to “Explore the new Golf in this station today” to raise excitement and encourage commuters to enquire about its new features.

Contact