Ikea’s ‘summer showcase’ reaches commuters

Ikea’s ‘summer showcase’ reaches commuters

When: 24th to 26th April 2013

Where: Liverpool Street and Waterloo Station

Why: To showcase their new range of garden furniture

How: The concourses at Liverpool Street and Waterloo Stations displayed how commuters could ‘make more of their garden’. A pop-up shop invited commuters to sit down and observe the possibilities, while brand ambassadors distributed Ikea vouchers.

Ikea supported the experiential activity by using Transvision screens at Liverpool Street Station, encouraging commuters to head to the stand and get involved.