Glossybox treats consumers in Covent Garden

Glossybox treats consumers in Covent Garden

When: 8th May 2013

Where: Covent Garden

Why: To celebrate the Glossybox’s second birthday.

How: The campaign showcased a giant, pink Glossybox in Covent Garden, while showering beauty gifts upon awaiting fans. A countdown clock counted down the minutes for when Glossybox would distribute their Glossyboxes. Consumers were invited to wait in the piazza until the timer hit zero and the giant, pink structure opened with balloons, pops and glitter.

Special guest appearances included Made in Chelsea’s Amber Atherton and former Pussycat Doll, and co-founder of cosmetic range Beautiful Moments, Kimberly Wyatt.