Cancer Research's 'human billboard'

Cancer Research's 'human billboard'

When: 8th July 2013

Where: Victoria Station, London

Why: To kick-start Cancer Research UK’s multi-channel brand campaign, which asks supporters to take ‘one million actions’ against cancer

How: Adam Hart, Anna Smiles, Parminder Sangha and Linda Seal were four cancer survivors to be painted and blended into a ‘human billboard’ in London’s Victoria Station.The experiential campaign  featured an image taken from the “Beat Cancer Sooner” TV ad. Commuters were invited to witness the painting and blending as they made their way across the station.