News - JCDecaux Launches Edinburgh Editorial Channel – MyEdinburgh
JCDecaux Launches Edinburgh Editorial Channel – MyEdinburgh
Edinburgh is set to benefit from an exciting new content channel – on digital screens across the capital. In a unique partnership with PA (the Press Association) – the national news agency for the UK and Ireland – JCDecaux will create a bespoke content channel for the city, showcasing the latest arts & entertainment listings, business and sports headlines from PA, as well as weather updates.
From 26 April, the ‘MyEdinburgh’ editorial will begin showing across screens in Princes Street bus shelters, Edinburgh Waverley station and at Edinburgh Airport.
Suzanne Williamson, Development Director at JCDecaux, said: “MyEdinburgh is part of our commitment to enhancing our service to the City of Edinburgh. JCDecaux’s digital expertise and partnership with PA enables this city channel to be curated and delivered dynamically, keeping people in Edinburgh up-to-date with what’s on in the city, whether they are out and about shopping, socialising, commuting or visiting the capital.”
Transport Convener, Councillor Lesley Hinds said: “Our partnership with JCDecaux is enabling bus shelter screens in Princes Street to provide a valuable hub of information that benefits the public, tourists and local businesses alike. We welcome any initiative that brings the latest arts and entertainment listings to screens as well as championing our city’s sporting and business achievements.”
Rob Lang, Head of Marketing at Edinburgh Airport said: “Improving the passenger experience is always foremost in our minds when introducing new elements to the unique airport environment. The opportunity to deliver relevant and interesting content on our unmissable and iconic Plaza screen is a great example of this, and we’re confident that passengers will welcome it.”
Hamish Kiernan, Commercial Director, Network Rail Property said: “Edinburgh Waverley station has already been transformed into a vibrant travel and retail hub by Network Rail’s significant investment. We are committed to improving passenger experience and making our stations destinations in their own right - with people choosing them as great places to meet, eat and shop. We see this city channel as a further step in this process - keeping the public informed about news, sports and what’s on in Edinburgh.”
Pete Clifton, Editor-in-Chief at PA said: “Edinburgh is a vibrant city, with lots to see and do. We are working closely with JCDecaux to make sure that as people move through the city, they are never far from trusted guides on Edinburgh’s thriving arts scene, as well as the most important business and sports headlines.”
This editorial service is unique to JCDecaux and follows the creation of JCDecaux’s Dynamic hub of digital excellence in January 2016.