#FOODADVENTURES at Waterloo Station

#FOODADVENTURES at Waterloo Station

When: 24th April 2014


Where: Waterloo Station


Why: To inspire commuters to start their own #FOODADVENTURES and promote the new Cook’s Range


How: Lurpak took over Waterloo Station for three days in an immersive Outdoor advertising campaign. In a media first, commuters were invited to experiment with home cooking and baking as the experiential zone was transformed into a live kitchen, with the action live-streamed to the UK’s largest indoor advertising screen, Motion@Waterloo.


Lurpak continued to spread the excitement by live-streaming the experiential activity to Motion@Waterloo. A live Twitter feed encouraged commuters to stop by the Lurpak kitchen and tweet in their own tips, twists and techniques using the hashtag: #FOODADVENTURES.