News - Diagon Alley in King's Cross
Diagon Alley in King's Cross
NBC Universal Park & Resorts brought to life the magical world of Harry Potter at London King's Cross station on 6th July.
Universal Orlando Resort celebrated its Diagon Alley attraction's first birthday in an event that gave fans of the series the chance to have their picture taken in front of the imagined Diagon Alley.
The famous shopping district was recreated by 3D graffiti artists Max 'n' Joe and featured a series of classic movie props. Photos taken at the activation were uploaded immediately to the campaign's dedicated microsite, and were available to share on social media immediately.
The campaign was planned and booked with JCDecauxLive.