News - Delta Air Lines' experiential

Delta Air Lines' experiential

03.10.2014 | Roadside | JCDecauxLive

Chelsea F.C. trio Petr Cech, Willian and Kurt Zouma headed to Canary Wharf yesterday (2nd October) to promote their club’s partnership with Delta Air Lines.

Targeting the elite audiences of the major business district, Delta transformed the plaza into a Hollywood-themed zone, comprising a red carpet, giant interactive screen and pavilion that showcased Delta’s services, including its new London Heathrow to Los Angeles service.

Throughout the 1-week experiential activity with JCDecauxLive, the Delta team also ran a selfie competition where consumers could win a screen test with a Hollywood casting director, inclusive of flights to Los Angeles.

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