News - Cadbury's campaign at Waterloo

Cadbury's campaign at Waterloo

05.06.2014 | Rail | Digital, JCDecauxLive

Cadbury took over Waterloo Station for two days with an experiential and digital OOH campaign that utilised augmented reality on Motion@Waterloo.

The campaign delivered real-time, spontaneous ‘joy’ for commuters who were invited to virtually burst 3D models of ‘chocolate joy’ that were placed above their heads.

Matthew Williams, Marketing Director at Mondelēz International, said: “Our promotion is all about triggering the joy reflex, in unexpected, everyday situations. Winning what brings you joy made out of chocolate is a concept with huge appeal, and through these two interactive and engaging stunts we’re bringing it to life in a truly energetic and ‘joyous’ way that only Cadbury can!”

The campaign was planned and booked by PHD and Talon.

Contact

Share

'It's Our World' at Waterloo
While you're here...
Something similar may interest you
Old Street EC1 launches