Case Study : This Water

Case Study : This Water

Working alongside This Water’s television ad, JCDecaux Innovate created a mouth-watering showcase special involving over 300 model lemon and lime characters. The models were painstakingly installed by hand into 10 bus shelters nationwide to promote This Water’s new Lemon and Lime flavour. The fruits were in cased in the bus shelter which has a waterfall within the 6 sheet to refresh commuters journeys!


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