Case Study : VISA

Case Study : VISA

PADDINGTON GATEWAY DOMINATION 25TH JUNE- 16TH SEPTEMBER

A main commuter station servicing the Heathrow Express, Visa immersed station users with the brand, showcasing the high profile Visa Europe Innovation Ambassador Usain Bolt and other athletes such as Phillips Idowu across the concourse floor media, walkway branding leading to the Hammersmith and City Line, banners in the main Lawns retail area as well as window graphics, both of which are brand new to the station.

Visa have also dominated the entrance walkway to London’s Paddington Station using large format special builds. The builds feature giant cutouts of a number of athletes across 6 billboards running along the entrance walkway to the station immersing both commuters and Olympic games.


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