Case Study : Mr Kipling

Case Study : Mr Kipling

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6 SHEET CAKE DISPENSER ZONE 19TH MARCH 2012 - 2 WEEK CAMPAIGN

20 sites Nationally

Mr Kipling launched their new convenient “Snack Pack” variety of Angel slice cakes using JCDecaux Innovate’s 6 Sheet product dispensers. The 6 sheet has a touchpad button which allows the consumer to press and release a single snap pack cake out of the dispenser. The site contains 500 cakes and is replenished daily, there is also a timer which limits the dispenser to release a maximum of 1 cake per minute.

The site also carries a scent function which emits the smell of angel slice cake into the shelter.


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