Case Study : Intel

Case Study : Intel

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12 SITES ACROSS LONDON 3RD SEPTEMBER - 17TH SEPTEMBER 2012

The campaign consisted of 12 x Interactive 6 sheets which used augmented reality technology and allowed consumers to interact on a 55” interactive touchscreen. Users could pick from Medieval, Western and Kung Fu ‘worlds’. Standing in front of the 6 sheet a themed hat was placed onto the users head whilst looking into the screen like a mirror. The user could then choose to take and upload their picture to the Intel Facebook page and are then encouraged to tag themselves in the images. The site also allowed the user to enter a competition to win an Ultrabook laptop via a QR code on the 6 sheet poster and vinyl wrap. Along with the screens the sites were also fully wrapped creating an eye-catching bus shelter display. This is the first time we have successfully deployed sophisticated face tracking augmented reality technology on the high street.


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