Case Study : Gü Drums

Case Study : Gü Drums

‘Give in to Gü’ giant interactive drum kit on a 48 sheet poster site just off Tottenham Court Road, London. The giant ‘Give in to Gü’ drum kit was installed for one day to help Londoners give in to their simple everyday urges without guilt.

On the day of the Drums, Gü was also running a competition, filming people “auditioning” on the day and eventually awarding the drummer whose video has the most views on YouTube with a £200 Virgin Experience voucher. Runner up prize of £100 Virgin Experience Voucher.

The interactive drum installation is part of Gü Pud’s latest national marketing campaign, including a new TV ad running through May to July.


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