Case Study : The Avengers

Case Study : The Avengers

To celebrate the release of Disney’s film ‘The Avenger’s’, JCDecaux Innovate created a PR stunt involving top Graffiti artists. Over the course of 3 days the public were invited to tweet their favourite character. The character that received the most tweets was painted next onto a Premiere 400 site in Old Street. The public could watch the action live via a webcam that was set up allowing them to see the art come to life!


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