News - B&Q reacts to good weather with dynamic campaign

B&Q reacts to good weather with dynamic campaign

20.04.2017 | Rail, Roadside

In response to the good weather we’ve recently been having, DIY giant B&Q has launched a clever dynamic DOOH campaign that’s powered by weather data. 

The campaign promotes products depending on the current forecast. For example, if it’s hot, the creative might change to promote a BBQ or garden table and chair set.

Planned and booked through Kinetic, MEC and DOOH, the campaign will be live until October across JCDecaux’s rail D6, transvision, PrimeTime LED and LDN networks. 

 

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