News - 'Be a Farm Hero' experiential

'Be a Farm Hero' experiential

10.04.2014 | Roadside | JCDecauxLive

King, the interactive entertainment company, launched an experiential advertising campaign on Wednesday with JCDecauxLive to encourage commuters to ‘Be a Farm Hero’.

To celebrate the success of King’s new mobile release, Farm Heroes Saga, the area outside Canary Wharf station was transformed into a farm, complete with farm animals, a tractor, demonstrations from gardening experts and a massage and manicure area.

Encouraging commuters at the UK’s financial district to experience a ‘bite-sized portion of farm life’, brand ambassador Alex James, former city-dweller turned farmer and band member of Blur, attended the event.

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