News - Baileys' experiential zone

Baileys' experiential zone

03.12.2013 | Rail | JCDecauxLive

Diageo invited commuters to sample their new Baileys Chocolat Luxe liqueur at their very own bar located in the middle of Waterloo Station’s busy concourse.

In a campaign called: ‘Baileys brings chocolate to life’, Diageo produced a luxurious bar at the Waterloo Station experiential zone, comprising of a plush branded bar-counter, sea-shell drink stands and attentive staff who encouraged commuters to try the drink as they waited for their train.

As part of a wider multi-channel brand campaign, this experiential campaign offered passengers the chance to sample Baileys Chocolat Luxe while creating brand awareness among the huge commuter audience at the UK’s busiest rail terminal.

In October, Diageo gave JCDecaux sites in London the ‘Baileys Luxe treatment’ with an innovative roadside campaign with JCDecaux Innovate. The special build’s creative featured a centrepiece of a gold-leaf 3D Baileys Chocolat Luxe bottle.

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