IBM: Wimbledon sponsorship

IBM: Wimbledon sponsorship

When: 2010 and 2011

Where: Heathrow Terminal 5

Why: Raise awareness of IBM’s sponsorship of the Wimbledon Championships

How: In a spectacular media first, IBM linked two live feeds – flight departure information and Championship results – into one digital creative execution.  Departing travellers were able to follow the tennis with up-to-the-minute information tailored to matches featuring competitors from countries to which flights were departing imminently.  This made the results relevant by immediacy and by flight departure, which created a truly compelling and memorable campaign.






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