bmi: ‘most punctual airline’

bmi: ‘most punctual airline’

When: 2012

Where: Edinburgh Airport

Why: Celebrating bmi Regional’s seven years as most punctual airline operating from UK airports

How: bmi Regional’s quirky moving clock creative, featured not twelve but seven ‘hours’ on the face, with rapidly rotating hands as it used digital’s creative capabilities to make a very important point in a way that drew the eye and raised a smile.    





Airport Digital Delivery