Broadcast = universal, ubiquitous, persistent
Broadcast sites follow the passenger throughout their airport journey, communicating their message via repeated exposure on a smaller media format. Broadcast campaigns accompany the passenger from stage to stage, reaching 100% of the available audience and tapping into their different mindsets throughout the journey. They guarantee maximum coverage and opportunities for audience influence; and strong levels of frequency.
The selected examples viewed via the carousel will Broadcast the reasons for this categorisation’s success.