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The JCDecaux Airport development team is acknowledged as one of the most experienced teams in the world for designing ‘fit for purpose’ media placement in the airport and ‘travel hub’ environment, where advertising must enhance the passenger experience as well as work in conjunction with wayfinding and other critical factors of the airport journey. The team plan and manage the installation, relocation and removal of advertising sites, and everything that goes along with that. They are also responsible for ensuring that media to be installed fulfils any specific requirements such as the English Heritage specifications for installing the digital screen network at St Pancras International for Eurostar.
The team was responsible for implementing the Blueprint for the Future ‘less is more’ strategy across the company’s portfolio of airports, removing underperforming sites and relocating and installing those appropriate for the new strategy. This has included landmark projects such as installing the Powerpoles across all Heathrow Terminals, and the digitisation of London Luton and Heathrow Express. Arguably the team’s flagship project, however, was the development of Terminal Five, where, working in partnership with BAA, the media was seamlessly integrated into the airport architecture itself.
The team are currently working on the second phase of the ‘Blueprint’ strategy implementation, including exterior sites, and working closely with BAA during the exciting development of Terminal 2.
The video above shows just a few examples of the Development team’s ‘before and after’ work, showing how it has truly improved the visual amenity of the airport.