Visa dominated media space at transport hubs

Visa dominated media space at transport hubs

When: June 2012.

Where: Visa dominated key travel hubs at Paddington and Heathrow Airport in addition to booking premium roadside locations .

Why: As an Olympic sponsor, Visa dominated key media space in rail and at the airport, celebrating athletes’ participation in the games

How: Inside Paddington Station, Visa’s creative dominated the concourse with an immersive wrap dividing the retail and ticket area and featured banners hanging from the ceiling. Visa also booked key media space at Heathrow Airport across all terminals with digital, high-profile Arrivals’ locations and baggage domination in Heathrow Terminal 3.