Microsoft at Edinburgh

Microsoft at Edinburgh

When: April 2013.

Where: Digital lounge screens combined with a full column wrap : Edinburgh Airport, Edinburgh.

Why: The activity, part of the Office 365 campaign, capitalised on the capacity of the screens to engage both Arrivals and Departures passengers at the busiest airport in Scotland.

How: The combination of modally-relevant messaging with the visibility of the wrap created a highly effective and iconic campaign.
Edinburgh Airport has recently rebranded as ‘The Gateway to Scotland’, serving over 9 million domestic and international passengers annually.