BP Olympic Digital Campaign

BP Olympic Digital Campaign

When: July 2012.

Where: Transvision screens and D6 in stations, roadside and airport digital screens.

Why: To create an immersive experience for passengers.
To celebrate the people ‘off the track’ who were playing their part as part of the Home Team helping make the Games a success.

How: BP used media space at key transport hubs to welcome passengers to the Games, to congratulate athletes on their success , to invite the public to show their support for the Home Team and to run competitions to win tickets to the Games.

At Heathrow Express the campaign ran on 168 wall-embedded digital screens with vinyl-wraps along walkways, escalators and elevators.